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Closing Bell

Von Miller Stars In New Old Spice Ads With Absurdly Comic Tone

Broncos LB Von Miller today is "making his commercial debut" as an Old Spice endorser in a series of new spots from Wieden + Kennedy branded "Unforsweatable." In "The Road," which debuts online today and on TV during CBS' Sunday broadcast of Colts-Broncos, Miller "literally builds his own road to the game, hand-crafted asphalt and all." In "Be Harder," also online today and joining the TV rotation mid-season, he "looks to answer the question of how, if Old Spice Sweat Defense keeps him from sweating, will he still know if he's working hard enough?" (ADAGE.com, 9/13)

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