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Fanatics Set To Take Over As Wisconsin's E-Commerce Provider

Fanatics is taking over as the e-commerce provider for the Univ. of Wisconsin, effective tomorrow. The new partnership will see Fanatics operate an improved online school store, buckyslockerroom.com, which will offer an expanded merchandise selection. UW fans for the first time will have access to a custom mobile site. UW joins Rutgers, Penn State, Purdue, Indiana, Maryland, Michigan State and Nebraska as Big Ten schools with Fanatics deals. Fanatics also does e-commerce work for the Big Ten Network. UW previously used a local firm as its e-commerce provider.

Also tomorrow, Wisconsin formally transitions from adidas to Under Armour as its new athletic apparel supplier under a 10-year deal. The athletic department tonight is hosting an on-campus event, dubbed "Night of the New Red Threads," to mark the switch.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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