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Closing Bell

Little Caesars Gets Red Wings Arena Naming Rights In 20-Year Deal

Little Caesars and Red Wings parent company Olympia Entertainment today announced a deal establishing Little Caesars Arena as the name of the NHL team's new arena in downtown Detroit. The 20-year agreement has an average annual value of more than $6.25M, estimated to be the largest naming-rights deal for a building whose sole pro sport is hockey. Little Caesars also will become the team's official website and social media presenting sponsor starting with the '17-18 season (Olympia Entertainment).

The deal "makes a lot of sense because of cross-branding" due to the Ilitch family owning the team and the pizza chain. Little Caesars "gets national name-branding exposure while likely getting a discount" (CRAINSDETROIT.com, 4/28).

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SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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