Menu
Closing Bell

UCF Extends Nike Partnership; Michigan Deal Valued Higher

UCF today announced that it has "expanded its partnership with Nike and extended its agreement with the company two years" through '22. Terms of the deal were not disclosed, and "no timeline has been announced for the reveal of the new uniforms and any related Nike apparel." The UCF football team "spent the spring working out in their 2015 uniforms, indicating new uniforms were on the way for 2016" (ORLANDOSENTINEL.com, 4/26).

Meanwhile, the Michigan athletic department has formally signed its new deal with Nike and announced a "final signed contract that could total" $173.8M "if a four-year option is extended after the current 11-year deal." That amount is "slightly higher" than the $169M total the school revealed last summer and "would cover the period through 2031 if the deal is extended by Michigan" (FREEP.com, 4/26).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2016/04/26/UCF.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2016/04/26/UCF.aspx

CLOSE