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Closing Bell

USA Track & Field To Expand Operating Budget Under CEO Max Siegel

USA Track & Field will expand its operating budget to $35M in '16, CEO Max Siegel will announce tonight at the opening session of the NGB’s annual meeting. The $5M spending increase over '15 is the latest result of several major sponsorships signed under Siegel’s tenure, most notably the 23-year, $400M extension with Nike signed in '14. Siegel will also disclose that running shoe maker Hoka One One has renewed its title sponsorship of the Hoka One One Middle Distance Classic for '16. At the weekend-long meeting, the NGB may also consider changes to rules dictating when athletes must wear Nike-branded Team USA gear on trips, an issue that led sprinter Nick Symmonds to sit out IAAF World Championships in August.

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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