A-B InBev and the NBA today formally announced a four-year extension of their marketing partnership, which began in ’98 (NBA).
Rack & Riddle Custom Wine Services today announced the release of the Royals World Championship Brut sparkling wine. Rack & Riddle produced its first MLB-themed wine in '13 to celebrate the Red Sox' win (Rack & Riddle).
The city of Edmonton and Mayor Don Iveson today hosted a celebration rally for the Grey Cup champion CFL Eskimos in Churchill Square, where "about 2,000 people cheered them on" (GLOBALNEWS.ca, 12/1).
Energy food brand Glukos today announced a partnership with Rock 'n' Roll Marathon Series operator Competitor Group, making it the exclusive on-course gel and gummie supplier at more than 20 events annually from '16-18 (Glukos).
The Pro Football HOF's Hall Of Fame Village has reached a deal with Crestline Hotels & Resorts to develop and mange an upscale hotel at the new development. HOFer Bruce Smith also is collaborating with the property (Pro Football HOF).
SI this week features Cavaliers F LeBron James on the cover and highlights an in-depth interview that follows up on his "I'm Coming Home" letter that appeared in the magazine last year: "LeBron James Is Pushing." Broncos QB Brock Osweiler appears on a regional cover: "Brock On!" (THE DAILY).
