Delta Air Lines Announces New Partnerships With Nine Universities

Delta Air Lines today announced a series of college partnerships with nine schools: Duke, Florida, Indiana, Michigan, Michigan State, Notre Dame, Ohio State, Penn State and Wisconsin. Sports-related activation will include the Delta Celebration Grill appearing at select football tailgates; sponsorship of Midnight Madness college basketball events; and participation in alumni-organized football watch parties. Delta has existing deals with Boston College, Georgia, Georgia Tech, Minnesota, North Carolina and Syracuse (Delta Air Lines).