Edelman, UEG Reorganize Global Sports Division Ahead Of '16 Games

PR firm Edelman and its marketing agency United Entertainment Group have reorganized their global sports division to take advantage of the '16 Rio Games. To lead the group, UEG has appointed N.Y.-based Exec VP Erin Weinberg as head of Olympic business in the U.S., and Edelman Significa has tapped Exec VP Natalia Martinez to serve as head of strategic programs in Brazil. Both will oversee strategy and execution on all Olympic accounts, and they will report to UEG President of Sports & Experiential Marketing Mary Scott.

The firms also designated five other senior execs across various Edelman divisions as the Olympic leads on the project. UEG is a joint venture of United Talent Agency, Edelman parent DJE Holdings and Jarrod Moses.