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Edelman, UEG Reorganize Global Sports Division Ahead Of '16 Games

PR firm Edelman and its marketing agency United Entertainment Group have reorganized their global sports division to take advantage of the '16 Rio Games. To lead the group, UEG has appointed N.Y.-based Exec VP Erin Weinberg as head of Olympic business in the U.S., and Edelman Significa has tapped Exec VP Natalia Martinez to serve as head of strategic programs in Brazil. Both will oversee strategy and execution on all Olympic accounts, and they will report to UEG President of Sports & Experiential Marketing Mary Scott.

The firms also designated five other senior execs across various Edelman divisions as the Olympic leads on the project. UEG is a joint venture of United Talent Agency, Edelman parent DJE Holdings and Jarrod Moses.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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