MiLB President Pat O'Conner Now To Head Up Marketing As Well

MiLB President Pat O'Conner has also been named President of MiLB Enterprises following the departure of CMO Michael Hand. O'Conner, President of MiLB since '07 and the organization's COO for 14 years before that, will now also add the duties of running the affiliated minors' marketing arm. O'Conner declined to detail the departure of Hand after two years, saying they "mutually agreed to part ways," but he credited Hand for helping create a new national sponsorship program for MiLB. Hand, a former IMG Worldwide exec, had been hired to run the so-called "Project Brand" for MiLB following a national search.

Meanwhile, O'Conner has also notified MiLB's board of trustees he intends to seek a third four-year term as MiLB President when his current one expires in December.