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Fanatics To Operate Merchandise Sales For Dynamo, NWSL Dash

The Dynamo and NWSL Dash have entered a multiyear partnership with Fanatics to operate all merchandise sales at BBVA Compass Stadium. The partnership aims to increase the merch assortment and expedite checkout at the adidas Dynamo team store. Fanatics also plans to increase walk-up locations inside BBVA Compass Stadium and implement an interactive retail space as part of Orange Avenue before Dynamo home games and select Dash home games. Fanatics also will operate merch sales for concerts at the venue. The retail operator also runs the Fire's in-venue store for MLS games at Toyota Park.

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