New Balance today announced the launch of its "Nobody Runs Like Boston" campaign, which highlights the brand's running heritage and ties to the city. The effort features Boston-themed limited edition footwear and apparel, as well as out-of-home ads and social media elements (New Balance). Massachusetts-based New Balance this week "will take over the MBTA's Park Street Station and bus shelters throughout the city." Taglines will refer to the Boston Marathon as well as this past winter's historic snowfall (
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