Seiko Adds Jimmie Johnson, Misty Copeland As Athlete Endorsers

Seiko today named NASCAR driver Jimmie Johnson and ballet dancer Misty Copeland its new athlete endorsers. The two join tennis player Novak Djokovic as the watchmaker's brand ambassadors in sports. Johnson and Copeland both will be featured in the company's Fall '15 ad campaign, with Johnson promoting the Coutura men's collection and Copeland touting the Coutura and Tressia collections for ladies. The deal adds to a growing lifestyle brand portfolio for Johnson, who also endorses retailer GAP Factory.

Johnson in an e-mail wrote, "In all of my partnerships I have always looked for established brands who align with both my personality and lifestyle. Brands who produce not only quality products but quality service." Seiko America President & CEO Yosh Kawada: "Seiko Corporation of America takes pride in focusing on the personalities of their brand ambassadors versus their sport." He added the "common link between all three of Seiko's current brand ambassadors is their passion for progress."