MLB today named Austin-based cultural branding firm LatinWorks its creative agency to reach Latino fans. LatinWorks will work on a variety of activations, including some around jewel events such as the All-Star Game, Opening Day and Hispanic Heritage Month (Eric Fisher, Staff Writer).
The Indians today “sold out their April 10 home opener” against the Tigers in 11 minutes (AP, 3/3).
LA Marathon LLC today appointed Ketchum Sports & Entertainment as the company’s agency of record. Ketchum will support the 30th annual Asics LA Marathon, which includes hosting the '15 USA Track & Field Marathon Championships (LA Marathon LLC).
The NHL said that its Powered by Reebok store in N.Y. yesterday experienced a 40% increase in customized jersey orders coinciding with the league’s trade deadline (Alex Silverman, Staff Writer).
Motion capture technology company Blast Motion today announced an endorsement deal with Heat F James Ennis, who will incorporate the company’s Blast Basketball technology during his practice regiment (Blast Motion).
The Worcester City Council tonight will hear a request urging city officials to consider working with local civic groups to “try to draw a minor league baseball team” to the city (MASSLIVE.com, 3/1).
