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Closing Bell

Facebook Compiling Its Own Super Bowl Audience To Draw Ad Buys

Facebook starting today is tracking "status updates and comments people post" for Super Bowl-related keywords in an effort to create "its own Super Bowl audience." People who post something Super Bowl-related "will be added to an audience pool – and the aggregated data will be anonymized." Advertisers "will be able to buy ads against Facebook's Super Bowl audience leading up to and during the Super Bowl." The site "offered something similar" around the '14 game as well as for the '14 FIFA World Cup (ADAGE.com, 1/21).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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