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Sprite Launches 90-Second Digital Video Starring LeBron James

Sprite today launched a video titled, "The First Home Game" that depicts LeBron James returning to his hometown of Akron. The video was created by Sprite and Translation, N.Y., and directed by the Bandito Brothers' Jason Rosenberg . It was filmed Sept. 25 during an event at Patterson Park to unv...

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SBJ Morning Buzzcast: May 29, 2024

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Kate Abdo, Ramona Shelburne and a modern day “Heidi Game”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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