Buzzer Beaters....

Under Armour has signed Revolution and U.S. men's national team MF Jermaine Jones to an endorsement deal. Jones joins Michael Dawson, Brad Friedel and Lauren Holiday as "athletes from the world of soccer endorsing the brand" (SPORTINGNEWS.com, 10/8).

The Crew tonight will unveil their new visual/brand identity at LC Pavilion in Columbus. Crew Chair Anthony Precourt and MLS Commissioner Don Garber are scheduled to attend (Crew). The rebranding reportedly will mean that the "Crew hard-hat guys are set to disappear" (TWITTER.com, 10/8).

The Hornets today named Ashley Furniture HomeStore the team's official furniture store as part of a multiyear sponsorship deal (Hornets).

NBC Sports Digital subsidiary RotoWorld today announced a partnership in which fellow fantasy site RotoGrinders will provide content targeted to NFL, MLB, NBA, NHL and college football daily fantasy players (RotoWorld).

The Cable Center today announced six new members of the Cable HOF, including ESPN's Chris Berman. The inductees will be feted at the Cable HOF Celebration in May at Chicago Navy Pier (MULTICHANNEL.com, 10/8).

The cover of SI this week features a collage of Ole Miss and Mississippi State football players celebrating in the end zone: “Mississippi Mayhem … The Weekend The College Football Universe Exploded And Left The Magnolia State At Its Center” (THE DAILY).