Buzzer Beaters....

The IOC will require future Olympic host cities to "abide by rules that forbid any kind of discrimination, a move prompted by the outcry" caused by Russia's anti-gay propaganda law before the Sochi Games. The new clause includes "a specific reference to discrimination based on gender" (AP, 9/25).

The Magic unveiled their "Pure Magic" marketing campaign. As part of the campaign, a large "MAG_C" structure has been created in partnership with FS Florida that will tour around Central Florida for fans to take photos with as they fill in the "I" (Magic).

StubHub today announced a partnership making it the official secondary ticket marketplace for the Univ. of Colorado athletics department (StubHub).

Fox Sports today announced the addition of motorsports reporter Jamie Little, who will serve as a pit reporter on the net's NASCAR broadcasts next season (Fox Sports). 

Upper Deck has agreed to deals with the AHL and Professional Hockey Players' Association to become the league's exclusive trading card licensee (Upper Deck).