Aflac is rolling out a series of college football activations, including a new TV commercial, an online sweepstakes and a partnership with ESPN's
Desmond Howard. The new spot, titled "The Paymaker," will debut on SEC Network during tonight's coverage of the Texas A&M-South Carolina game. It depicts the Aflac Duck taking control of practice film and confusing players and coaches with his own versions of football plays. Howard will appear in marketing materials such as digital ads and social activations on the Aflac Duck's Facebook, Twitter, Instagram and YouTube channels (
Aflac).
Meanwhile, Hyundai's college football campaign will feature TV, print, radio and online ads. In a new national spot titled "Hands," the automaker focuses on the many hand gestures fans use to show off their team pride, i.e., Florida's "Gator Chomp" or Texas' "Hook 'em Horns." The new ad will air during each of the 18 SEC on CBS national games this season. Hyundai also developed 17 regional ads with each of its partner schools where a dealership is available to sell the deal by leveraging collector's items. Hyundai will use the hashtag #ThisIsLoyalty to promote the campaign on social media (Hyundai).
