The Maryland Jockey Club today unveiled the '15 Preakness Stakes logo, "an image using the state's signature red, gold and black colors." The logo was designed by Baltimore-based Leffler Agency "for the 16th straight year" (BIZJOURNALS.com, 7/28).
PGA Tour Entertainment has produced four 60-minute recap shows as well as four 30-minute “countdown” shows, entitled “PGA Tour Presents The 9,” that will air on CBS Sports Network during the weeks of the WGC-Bridgestone Invitational and The Barclays. Two recap and two countdown shows will air twice during each tournament week (CBS).
ExxonMobil is expanding its Mobil 1 partnership with Stewart-Haas Racing, adding a one-time primary sponsorship of Kevin Harvick's No. 4 Chevrolet for the Aug. 3 NASCAR Sprint Cup Series GoBowling.com 400 at Pocono Raceway (ExxonMobil).
Agribusiness cooperative CHS Inc. has entered into agreements with 24 D-I universities in 19 states designed to reach the farmer-owned co-op's owners and customers. Learfield Sports secured the multiyear partnership on behalf of 22 of the 24 schools involved (CHS).
The WNBA today announced a partnership with Bright Pink for breast health education initiatives. The league today began its WNBA Breast Health Awareness Week effort, which runs through Sunday and includes fundraising (NBA).
Panasonic has agreed to title sponsor the Aug. 3 Panasonic New York City Triathlon, which is produced by Life Time (Panasonic).
