PRCA Signs Weather Guard To Two-Year Sponsorship Deal

The Professional Rodeo Cowboys Association and Weather Guard have agreed to a two-year deal to make the brand the Official Truck Box of the PRCA and the Wrangler National Finals Rodeo. Weather Guard will have signage at December’s NFR in Las Vegas and will sponsor bullfighters with branded jerseys. CBS Sports Network also will feature a “Weather Guard Save of the Night” during broadcasts in both the NFR and each Wrangler Champions Challenge. The deal was negotiated in-house. PRCA Dir of Properties Sara Muirheid said, “Most of our fans and all of our contestants are driving trucks down the road, and their product was in most of our vehicles anyway.”