There did not seem to be any rush around NBA Store on Fifth Avenue in Manhattan this morning, but it was already selling Spurs championship hot-market merchandise just hours after the team won the NBA title and there were buyers at the cash register. As expected, “if-win” orders for a potential third consecutive Heat championship far exceeded those for commemorating the Spurs' fifth NBA title in the last 15 years.
“Clearly, San Antonio will be more local than Miami would have been, especially with their (potential) ‘threepeat,’" said NBA President of Global Operations & Merchandising Sal LaRocca. He added that Academy Sports, the largest sporting-goods specialty retailer in the San Antonio market with eight stores, was planning for the biggest hot-market sales ever (Terry Lefton, Editor-At-Large).
Meanwhile, the Spurs announced plans for a championship parade beginning at 6:00pm CT Wednesday on San Antonio's River Walk. After the parade, the celebration will move to the Alamodome for a special ceremony beginning at 9:00pm (Spurs).
