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Penguins' Morehouse On Club's Search For More Revenue Streams
Published June 12, 2014
Morehouse also discussed the development and refinement of the Penguins brand, and how it differs from the Steelers, even as he expressed deep reverence for the Rooney family and the Steelers' accomplishments. He said, "We've embraced being different. The Penguins are the future of Pittsburgh, and we've built our whole business plan around it."
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