Penguins' Morehouse On Club's Search For More Revenue Streams

Penguins President & CEO David Morehouse today sat for a one-on-one interview to close out the '14 Veritix Sports Facilities & Franchises conference in Pittsburgh. With the team essentially maxed out on traditional revenue lines, the club under Morehouse is eagerly seeking out alternate income streams, such as a planned mixed use development near Consol Energy Center. The club is aiming to begin construction on the site early next year. Morehouse: "In a market the size of Pittsburgh, we have to make more money (in other ways) because we can't just raise ticket prices."

Morehouse also discussed the development and refinement of the Penguins brand, and how it differs from the Steelers, even as he expressed deep reverence for the Rooney family and the Steelers' accomplishments. He said, "We've embraced being different. The Penguins are the future of Pittsburgh, and we've built our whole business plan around it."

See more content from the event on our On The Ground blog or using the Twitter hashtag #sbjsff.