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Closing Bell

Mizuno Breaks Brand's First TV Spot Around Boston Marathon

Mizuno today broke its first-ever TV spot, "timed to the Boston Marathon," as part of the brand's $2M "What If Everybody Ran?" campaign that began last month. The ad was "slated to air locally in Boston and nationally on ESPN." The ad is airing "only on Monday" and for now is "not part of a bigger TV push." Mizuno VP/Brand Marketing & Management Ahmet Abaci said that the brand "prefers to deliver its message in more interactive ways and through grassroots efforts" (ADAGE.com, 4/19).

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NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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