CBS airs the Kentucky-UConn NCAA men's basketball title game at 9:10pm ET. Below is an audience trend for the men's title game over the last 10 years on CBS (THE DAILY).
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NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME TREND ON CBS
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YEAR
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RATING
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VIEWERS (000)
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MATCHUP |
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'13
|
14.0
|
23,426
|
Louisville-Michigan |
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'12
|
12.3
|
20,869
|
Kentucky-Kansas |
|
'11
|
11.7
|
20,055
|
UConn-Butler |
|
'10
|
14.2
|
23,944
|
Duke-Butler |
|
'09
|
10.8
|
17,649
|
North Carolina-Michigan State |
|
'08
|
12.1
|
19,501
|
Kansas-Memphis |
|
'07
|
12.2
|
19,563
|
Florida-Ohio State |
|
'06
|
11.2
|
17,543
|
Florida-UCLA |
|
'05
|
15.0
|
23,895
|
North Carolina-Illinois |
|
'04
|
11.0
|
17,088
|
UConn-Georgia Tech |
CBS Sports Chair Sean McManus "will be among nearly 80,000 people at AT&T Stadium." He "won't be seated in one of the stadium's luxurious sky boxes" but instead will be in the net's control room, "a customary spot for McManus during important CBS Sports telecasts" (DENVER POST, 4/7).
ESPN DALLAS' Jean-Jacques Taylor writes Cowboys Owner Jerry Jones and AT&T Stadium have "made Dallas, Fort Worth and Arlington one of this country's few sports meccas – and it's not changing anytime soon." Taylor: "No one throws a better party than Jerry, which means the bigwigs who make the final decisions about whether a Final Four or Super Bowl or NBA All-Star Game is coming to Dallas will always have an unbelievable time from a personal perspective. And they're always going to make enough cash to ensure a return visit" (ESPNDALLAS.com, 4/7).
