NBA Commissioner Adam Silver said the way the NBA sells games on smartphones and tablets, and the way fans consume them, is "pretty clunky," and that he would like to find ways to simplify the process. "The existing combination of blackouts and multiple broadcasters makes it very difficult to present what would otherwise be a simpler consumer experience," Silver said today during a one-on-one interview at the '14 IMG World Congress of Sports. "Nirvana would be that if someone was tweeting about a great game, and they say, 'Tune in, LeBron has 25 points through the first quarter against Cleveland,' that you just go 'click' and, if you're an authenticated subscriber, you can then get that game."
Silver added, "Right now – less because of market considerations and more because of limitations in technology – the only way you can buy our out-of-market package is through an All-You-Can-Eat package of games. And that's not optimal for a lot of consumers. Our hope is that working with our TV partners, including RSN partners, you can have one combined ecosystem."
See our On The Ground blog for updates from the conference.
