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Closing Bell

NBC's Sochi Ratings Up Slightly From Turin, Down From Vancouver

NBC finished the Sochi Games with a 12.3 final rating for 17 primetime telecasts (excluding the opening Thursday), up slightly from the last European Olympics in Turin in '06, which had a 12.2 rating. Compared to the live Vancouver Games telecasts in '10, NBC’s average was down 11% from a 13.8 rating. Putting the net over the hump was likely a shorter Closing Ceremony in '14 compared to '06.

NBC drew an 8.7 rating for last night’s two-hour telecast (8:33-10:36pm ET), which had competition from Fox' Daytona 500 telecast and AMC’s “The Walking Dead,” while the three-hour Closing Ceremony in '06 drew an 8.9 rating. Viewership for last night’s telecast was at 15.1 million viewers, up from 14.8 million viewers in '06. Meanwhile, NBC drew a 7.8 rating and 12.7 million viewers for the “Nancy & Tonya” documentary from 7:00-8:33pm.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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