SBD/Closing Bell

NBC's Sochi Ratings Up Slightly From Turin, Down From Vancouver

NBC finished the Sochi Games with a 12.3 final rating for 17 primetime telecasts (excluding the opening Thursday), up slightly from the last European Olympics in Turin in '06, which had a 12.2 rating. Compared to the live Vancouver Games telecasts in '10, NBC’s average was down 11% from a 13.8 rating. Putting the net over the hump was likely a shorter Closing Ceremony in '14 compared to '06.

NBC drew an 8.7 rating for last night’s two-hour telecast (8:33-10:36pm ET), which had competition from Fox' Daytona 500 telecast and AMC’s “The Walking Dead,” while the three-hour Closing Ceremony in '06 drew an 8.9 rating. Viewership for last night’s telecast was at 15.1 million viewers, up from 14.8 million viewers in '06. Meanwhile, NBC drew a 7.8 rating and 12.7 million viewers for the “Nancy & Tonya” documentary from 7:00-8:33pm.
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