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New Orleans Looks To "Set Itself Apart" As NBA All-Star Host
Published February 14, 2014
Jam Session begins Friday at 4:00pm CT, and attendees "will be given wristbands" with RFID tags that "allow them to photograph, track and share their experiences." adidas will operate a pop-up shop in the French Quarter; Foot Locker and Nike are turning the Canal Street Foot Locker store into the "House of Hoops"; Ciroc will turn the House of Blues into "Club ene-be-a" for a night (THEADVOCATE.com, 2/11).
NBA team owners and their guests Friday will attend a welcome party at Contemporary Arts Center, where they will arrive to a red carpet and be "greeted by a pair of giant cast concrete pelicans" (New Orleans ADVOCATE, 2/14).
The inaugural Bud Light District next to Smoothie King Arena will host private parties and concerts throughout the weekend (NBA). Trail Blazers G Damien Lillard and Wizards G John Wall are hosting an "adidas-sponsored party" at the House of Blues on Saturday (OREGONLIVE.com, 2/12).
ESPN3.com will offer live coverage of the NBA Cares Special Olympics Unified Sports Basketball Game on Sunday at 2:00pm ET (ESPN).