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NBA Lands First Official Tire Sponsor In California-Based Kumho

The NBA today announced it has signed California-based Kumho Tire to a multiyear deal as the league's first official tire sponsor. The deal, which covers the U.S. and South Korea, also includes D-League sponsor designation. Kumho Tire will begin to activate the agreement this weekend at NBA All-Star Weekend in New Orleans. The company also will be the presenting sponsor of the D-League All-Star Game, and the two teams in that contest will wear jerseys featuring the Kumho Tire logo (NBA).

SBJ Morning Buzzcast: May 6, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

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