Philips Arena Renovation Could Start Soon "TMNT" Returning As Chicagoland Race Sponsor Goodell: NFL "Studying" Marijuana Use Joshua-Klitschko To Draw Record Crowd NFL Draft Overnight Best Since '14 Sources: Pacers' Bird Stepping Down Raiders Hosting Draft Party In Las Vegas SBJ In-Depth: Facilities - Concessions Jack Link's Gets Creative With Draft Exposure Sharapova's Return Injects Needed Star Power
Upcoming Conferences and Events
May 31 - Jun 1
MLS Dynamo Membership Program Gives Fans Options To Add Value
Published February 11, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Dynamo President Chris Canetti said that the impetus for Forever Orange was two-fold: "to provide more value to season-ticket holders and strengthen their connection to the team." The account credit empowers fans to "spend their money on what they value," he noted, rather than have the team dictate which games or experiences would add value to ticket packages. As far as interface and implementation of the program, Canetti said the "basic concept" came from a familiar e-commerce platform, iTunes. Fans will log on to a website that will show their personal point totals and give them options for how to use them. If the effort comes off well, Canetti hopes the program results in "improved usage of seats," as well as "fantastic renewal rates" for season seats.