2014 SBJ/SBD Reader Survey Judge Set To Decide On Sports Betting Jones On New Super Bowl Bidding Rule Baer On Giants' "Organizational Culture" Atlantic Sun Reaches Deal With LakePoint Game 3 Dedicated To Fighting Cancer AutoNation Sponsors Bowl Game In Orlando Paul Allen Pledges Up To $100M In Ebola Fight UM Cuts Student Football Season-Ticket Prices Galaxy, AEG Announce StubHub Center Upgrades
Upcoming Conferences and Events
MLS Dynamo Membership Program Gives Fans Options To Add Value
Published February 11, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Dynamo President Chris Canetti said that the impetus for Forever Orange was two-fold: "to provide more value to season-ticket holders and strengthen their connection to the team." The account credit empowers fans to "spend their money on what they value," he noted, rather than have the team dictate which games or experiences would add value to ticket packages. As far as interface and implementation of the program, Canetti said the "basic concept" came from a familiar e-commerce platform, iTunes. Fans will log on to a website that will show their personal point totals and give them options for how to use them. If the effort comes off well, Canetti hopes the program results in "improved usage of seats," as well as "fantastic renewal rates" for season seats.