A-B InBev Monitoring FIFA Case O'Conner Adds MiLB Enterprises Title Marketers Discuss "Mayhem" Campaign ESPN To Televise Streetball Tourney Braves Selling SunTrust Park Tickets Classified Advertisements Will FIFA Sponsors React To Arrests? Minding My Business With Donna Goldsmith Women's World Cup Tix Selling Fast Ole Miss Sets New Revenue Mark
Upcoming Conferences and Events
MLS Dynamo Membership Program Gives Fans Options To Add Value
Published February 11, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Dynamo President Chris Canetti said that the impetus for Forever Orange was two-fold: "to provide more value to season-ticket holders and strengthen their connection to the team." The account credit empowers fans to "spend their money on what they value," he noted, rather than have the team dictate which games or experiences would add value to ticket packages. As far as interface and implementation of the program, Canetti said the "basic concept" came from a familiar e-commerce platform, iTunes. Fans will log on to a website that will show their personal point totals and give them options for how to use them. If the effort comes off well, Canetti hopes the program results in "improved usage of seats," as well as "fantastic renewal rates" for season seats.