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MLS Dynamo Membership Program Gives Fans Options To Add Value
Published February 11, 2014
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Dynamo President Chris Canetti said that the impetus for Forever Orange was two-fold: "to provide more value to season-ticket holders and strengthen their connection to the team." The account credit empowers fans to "spend their money on what they value," he noted, rather than have the team dictate which games or experiences would add value to ticket packages. As far as interface and implementation of the program, Canetti said the "basic concept" came from a familiar e-commerce platform, iTunes. Fans will log on to a website that will show their personal point totals and give them options for how to use them. If the effort comes off well, Canetti hopes the program results in "improved usage of seats," as well as "fantastic renewal rates" for season seats.