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Fans At Super Bowl Spent Record Amounts On Food And Drink
Published February 4, 2014
Total sales for this year's game were about $11.7M for food, drink and retail based on official attendance of 82,529. Separately, food and drink produced $7.8M in gross revenue. Those numbers cover general concessions, premium dining and retail operations inside the stadium and at the Gameday Fan Plaza outside the facility.