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Closing Bell

Fiat Chrysler Announces It Will Air Three Commercials During Super Bowl

Fiat Chrysler Automobiles will debut three commercials during Super Bowl XLVIII. The first spot will debut during the first commercial break of the first quarter; the second will run during halftime; and the third will debut in the last commercial break of the third quarter (Chrysler Group).

NASCAR driver Dale Earnhardt Jr. is starring in a Diet Mtn Dew commercial that will air during the Super Bowl pre-game show (TWITTER.com, 1/31). In the spot, a duck hunter uses a special "Dale" call to take it up a notch (THE DAILY). Watch the spot.

While advertisers flock to the Super Bowl broadcast, they are not “the only ones taking part in the pitch.” Fox will use the game to “call attention” to its miniseries “24: Live Another Day” debuting May 5. The game will also feature promos for “Cosmos,” the science miniseries that explores the universe, as well as current shows “American Idol,” “The Following,” “Brooklyn Nine-Nine” and “New Girl” (VARIETY.com, 1/31).

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