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Fox Sports Launches Campaign For Video Streaming App

Fox Sports today announced the launch of a new on-air marketing campaign to support its streaming video app Fox Sports Go. A light-hearted spot titled "Supermodels" depicts the Internet being ruled by beautiful women until the release of the app, diverting men's attention to the available live sports video. The spot will air on FS1 and FS2. Other campaign elements include in-game graphics and online banner ads at FoxSports.com.

Also today, Fox Sports announced that the Go app will provide live streaming video of the Daytona 500 on Feb. 23. Fox Sports Go features two separate streams of the race in both English- and Spanish-language version (THE DAILY).

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