SBD/Closing Bell

Under Armour Increases Innovation Challenges To Twice Annually

Under Armour "will begin hosting innovation challenges twice a year – instead of annually – for entrepreneurs" outside the company to suggest ideas for new innovations that UA "can incorporate in future product designs." UA "began holding the contests annually three years ago, and the results of the first challenge will hit the market in 2014" (BIZJOURNALS.com, 10/16).

Meanwhile, MINYANVILLE.com's Ronald Thomas writes one market UA "might target in a search for higher margins is Lululemon’s largely female consumer base" (MINYANVILLE.com, 10/15).
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