SBD/Closing Bell

Royal Purple Inks Three-Year Title Sponsorship Of Las Vegas Bowl

The Las Vegas Bowl "has a new sponsor and a new name for at least the next three years," as Texas-based Royal Purple lubricant company has signed on for the Dec. 21 bowl game. The Mountain West-Pac 12 game will be called the Royal Purple Las Vegas Bowl. Royal Purple "paid more than $1 million per year for the three-year deal." The ESPN-owned bowl "has locked in the team selection rights for six years, giving Royal Purple the right to pit the top team of the Mountain West Conference against the Pac 12’s 5th-ranked team" (, 9/25). Maaco announced in December that it would not renew its sponsorship of the bowl (THE DAILY).
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