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Velocity Channel Launching Afternoon Motorsports Programming Block
Published September 13, 2013
The deal is the first programming agreement forged by the two companies since December, when Discovery agreed to pay $221.6M for a 20% stake in the European sports channel. This deal marks the first time Eurosport programming has been sold into the U.S. market. Velocity is the former Discovery HD Theater. It was relaunched as an "upscale men's network" and is in 54M homes.