SBD/Closing Bell

AmEx Renews NBA Sponsorship Deal As Official Credit Card

American Express has renewed its deal to sponsor the NBA as the league's official credit card "for the foreseeable future." The company "would not comment on the size of the deal." AmEx Dir of Sports Marketing Michele Carr said that the company "will take a slightly different approach" than previously, "focusing more on digital marketing." AmEx will "integrate its league-wide advertising and marketing initiatives with its individual sponsorships of NBA teams." The company has deals with the Heat, Lakers, Celtics, Nets, Bulls and Wizards (ADAGE.com, 9/9).
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