Minor League Baseball has hired Chicago-based Property Consulting Group to provide sponsorship and strategic consulting services, particularly for its new Project Brand national marketing initiative. PCG, founded by Dan Migala and Josh Kritzler, will work closely with newly-hired MiLB CMO Michael Hand and aid in identifying national corporate partnerships. Hand said, "We believe that PCG will be a great asset in helping us create new inventory opportunities, as we build the profile of our $700 million industry in the corporate community." PCG's prior work in the affiliated minors includes work on the Miller High Life-sponsored Home Run Derby for the Single-A South Atlantic League last year, part of which was held on the deck of the U.S.S. Yorktown in Charleston.
MiLB President & CEO Pat O'Conner said, "Dan and his partners are very intuitive matchmakers, and this is another important step forward as we build up this program. We're looking to play a different level now, and this is going to help us get there with the kind of research and resources we need."
