Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
Upcoming Conferences and Events
MetLife Adds PGA Tour Sponsorship To Its Golf Portfolio
Published July 29, 2013
MetLife blimps have been "hovering over PGA Tour events since 1987" through deals with broadcast rights holders. The insurance company also has an LPGA affiliation, "through which it conducts golf clinics for women" (SPORTSBUSINESS JOURNAL, 7/29 issue).