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Brian France Talks Sponsorship, TV Ratings On CNBC's "Mad Money"
Published July 3, 2013
Cramer asked about NASCAR's next round of TV contracts: "Will you be able to ask for a little bit more money?" France: "Well, we're going to try. That's what we do. No, those discussions are going on now and we feel good about those" ("Mad Money," CNBC, 7/2).