Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Brian France Talks Sponsorship, TV Ratings On CNBC's "Mad Money"
Published July 3, 2013
Cramer asked about NASCAR's next round of TV contracts: "Will you be able to ask for a little bit more money?" France: "Well, we're going to try. That's what we do. No, those discussions are going on now and we feel good about those" ("Mad Money," CNBC, 7/2).