Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
NBA Sponsor State Farm Will Have Significant Draft Presence
Published June 27, 2013
State Farm is one of "at least nine of the league’s marketing partners" that will have a presence at Barclays Center for the event. The insurer will have "30-second spots airing during ESPN’s draft broadcast" along with Chris Paul/Cliff Paul campaign activation inside the arena. Other brands activating in Brooklyn include AmEx, Sears, Sprint, Taco Bell and adidas (SPORTSBUSINESS JOURNAL, 6/24 issue).