Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology Roc Nation Sports Hires Thousand Bulls Fire Coach Tom Thibodeau St. John's To Part Ways With AD Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans
Upcoming Conferences and Events
NBA Sponsor State Farm Will Have Significant Draft Presence
Published June 27, 2013
State Farm is one of "at least nine of the league’s marketing partners" that will have a presence at Barclays Center for the event. The insurer will have "30-second spots airing during ESPN’s draft broadcast" along with Chris Paul/Cliff Paul campaign activation inside the arena. Other brands activating in Brooklyn include AmEx, Sears, Sprint, Taco Bell and adidas (SPORTSBUSINESS JOURNAL, 6/24 issue).