ABC's "NBA Saturday Primetime" Returns Twins Nix Midwest Music Showcase Cowboys Consider Buying E-Sports Team NASCAR HOF To Induct Three Team Owners Bellator Signs Jenn Brown To TV Contract G Fuel Energy Drink To Sponsor ELeague SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Trump Began With Sports Long Before Politics
NBA Sponsor State Farm Will Have Significant Draft Presence
Published June 27, 2013
State Farm is one of "at least nine of the league’s marketing partners" that will have a presence at Barclays Center for the event. The insurer will have "30-second spots airing during ESPN’s draft broadcast" along with Chris Paul/Cliff Paul campaign activation inside the arena. Other brands activating in Brooklyn include AmEx, Sears, Sprint, Taco Bell and adidas (SPORTSBUSINESS JOURNAL, 6/24 issue).