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NBA Sponsor State Farm Will Have Significant Draft Presence
Published June 27, 2013
State Farm is one of "at least nine of the league’s marketing partners" that will have a presence at Barclays Center for the event. The insurer will have "30-second spots airing during ESPN’s draft broadcast" along with Chris Paul/Cliff Paul campaign activation inside the arena. Other brands activating in Brooklyn include AmEx, Sears, Sprint, Taco Bell and adidas (SPORTSBUSINESS JOURNAL, 6/24 issue).