AVP Adds IMG-Operated Events in Manhattan Beach, Atlantic City
Published June 3, 2013
IMG ran the Jose Cuervo Pro Beach Volleyball Series, which ran in '11 and '12 while the AVP was in bankruptcy. The agency discontinued the Jose Cuervo Series this year after the brand ended its sponsorship. In addition to the Manhattan Beach and Atlantic City events, the tour will visit Salt Lake City; Cincinnati; St. Petersburg, Fla.; and Santa Barbara and Huntington Beach, Calif., between August and October. Wasserman Media Group is operating those five events and consulting the AVP on sponsorship sales and strategic consulting.