MSG Promotions Renews With USGA USOC Quashes Report On Boston Bid HBO Plans Mayweather-Pacquiao Special Michigan Football Nixes Dynamic Pricing Jets Bring '15 Training Camp In-House Eagles Renew Radio Rights Deal Ticketmaster Buys Two Toasters Executive Transactions NFL Hands Down Penalties For Browns, Falcons Brewers Aim To Win Back Harley Davidson
Upcoming Conferences and Events
Chrysler's Derby Efforts Help Its Ram Trucks Rebound In Kentucky
Published May 30, 2013
The brand launched a new campaign around the '10 Derby using the tagline, “Guts. Glory. Ram.” In subsequent years, it added a “Horsemen’s Lounge” staffed by Ram Truck ambassadors who served owners, trainers and jockeys. This year, it added a Ram Longhorn truck on the red carpet and loaded it with red roses, which made it a popular photo opportunity for spectators.
Hunter said that local dealer leads "grew more than 350% as a result of the Churchill Downs sponsorship." She said, “This for us is a huge win. Louisville has long been Ford country. We basically had no presence there. From a marketshare standpoint ... that place has been owned by Ford for years and years and years. So we’re very excited that what we’re doing there at Churchill Downs seems to be paying off.”
See upcoming issues of THE DAILY for more, and check out our On The Ground blog for updates.