Burnley Wins Promotion To EPL FS1 Launching "PTI"-Style Show UA Signs Deals With Howard, Robert Morris LeBron Attached To "Space Jam 2" NBC Extends Larry Collmus' Contract NBA Overnights Lower For Game 7s Dolphins' Ross Backs Selection Of Tunsil Stronger PED Penalties To Be In MLB CBA Talks Snapchat To Show Olympic Highlights Mayweather Hints At Return With New Trademarks
Chrysler's Derby Efforts Help Its Ram Trucks Rebound In Kentucky
Published May 30, 2013
The brand launched a new campaign around the '10 Derby using the tagline, “Guts. Glory. Ram.” In subsequent years, it added a “Horsemen’s Lounge” staffed by Ram Truck ambassadors who served owners, trainers and jockeys. This year, it added a Ram Longhorn truck on the red carpet and loaded it with red roses, which made it a popular photo opportunity for spectators.
Hunter said that local dealer leads "grew more than 350% as a result of the Churchill Downs sponsorship." She said, “This for us is a huge win. Louisville has long been Ford country. We basically had no presence there. From a marketshare standpoint ... that place has been owned by Ford for years and years and years. So we’re very excited that what we’re doing there at Churchill Downs seems to be paying off.”
See upcoming issues of THE DAILY for more, and check out our On The Ground blog for updates.