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Twitter's Advertising Platform Adds 16 New Content Partners

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Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now another 16 new content partners including MLBAM, the PGA Tour, Time Inc., WWE and Conde Nast. "Brand advertisers get, for the first time, an integrated cross-platform tool for reaching the social conversation wherever it happens," Twitter Dir of Promoted Content & Sponsorships Glenn Brown wrote in a blog post.

Twitter unveiled the set of deals in N.Y. and Twitter Amplify brand name as part of Internet Week. Ad revenue from the effort will be split between the content owner, distributor and Twitter.
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