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Exxon Out As Masters Sponsor; Mercedes-Benz Moves Up A Level
Published April 30, 2013
ExxonMobil is "ending its top-level sponsorship" of The Masters, while UPS "joins the partner rolls." Mercedes-Benz, an int'l sponsor of the event since '08, "will move up to replace Exxon Mobil as one of three global sponsors of the tournament," joining IBM and AT&T. UPS "will take over Mercedes-Benz’s previous role and join Rolex" as int'l sponsors. ExxonMobil Media Relations Manager Alan Jeffers said the company was leaving after nine years as it "continually evaluates and modifies our sponsorship and advertising requirements." Terms of the latest agreements were not disclosed (BLOOMBERG NEWS, 4/30).