SBD/Closing Bell

Royals, Brewers Roll Out Technologies To Help Fans Choose Seats

The Royals and tech firm Experience have partnered on seat upgrade technology for Royals fans as part of MLB.com's free At The Ballpark app for iPhone and Android platforms. After downloading the app, fans who select Kauffman Stadium as their venue of choice will then be able to choose an experience based on their motivation for attending the game: work, family or just for fun. These choices will affect options like sunny or shady seats and distance to the field (Royals).  

Meanwhile, the Brewers today launched a new feature allowing online ticket buyers to "select specific seats" via an interactive map on the team's website (BIZJOURNALS.com, 4/24).
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