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NBA Releases Playoff T-Shirts, Reaches Licensing Deal With Zara
Published April 18, 2013
Meanwhile, the NBA and int'l fashion company Zara today announced a licensing partnership in which Zara will create a collection of NBA boys T-shirts for sale across the Americas, Europe, the Middle East, Africa and Asia. This marks the first time the retailer is partnering with a North American sports league. The collection, available for boys ages 3-12, will feature designs for the Celtics, Nets, Bulls, Lakers and Heat (THE DAILY).