Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
ESPN Inks Multiyear Media Rights Deal With Mountain West Conference
Published March 20, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The deal includes "TV Everywhere" components, with games being made available on the WatchESPN app. Last year, ESPN sublicensed four MWC football games from CBS Sports, marking the first MWC games on ESPN since '05. Two of those games averaged 1.376 million viewers on ESPN, and two averaged 576,000 viewers on ESPN2. Boise State is the conference's biggest draw by far. ESPN averaged 3.162 million viewers for two Boise State games in '12 and 2.723 million viewers for three games in '11.