Topps Extends Longstanding MLB Licensing Deal Through '20
MLB Properties and Topps today announced that they have extended through '20 their exclusive multiyear licensing deal, in which Topps will remain the official baseball card of MLB. Topps will retain exclusivity on MLB, Jewel Event and club trademarks, logos and other intellectual property, for use on cards, stickers and other product categories. Topps signed its first deal with MLB in '69 (Topps).
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