SBD/Closing Bell

Ram Truck Adding Large Exterior Displays To Joe Louis Arena

Chrysler Group's Ram Truck brand today announced an extension of its Red Wings sponsorship, and the expanded deal includes two new Ram Truck and Red Wing-themed displays on the exterior of Joe Louis Arena. The 26-by-100-foot displays will adorn the east and west exterior walls. Continued activation includes Ram being the official truck of the Red Wings; TV and radio spots narrated by actor Sam Elliott and featuring RW Johan Franzen and a mural inside the arena featuring G Jimmy Howard (Red Wings).
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