Sanderson Farms Agrees To Title Sponsor Mississippi PGA Tour Event
The PGA Tour today formally announced that Sanderson Farms has agreed to title sponsor this year's event at Annandale Golf Club in Madison, Miss., in July. The former True South Classic will take the name Sanderson Farms Championship. Last year's event was operated with a consortium of local sponsors, which remain in place for '13. Sanderson Farms said that discussions regarding a possible long-term relationship would take place after this year's tournament (PGA Tour).
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Sanderson Farms Chair & CEO Joe Sanderson said of sponsoring the event that is played opposite the British Open: "This tournament's been around for more than 40 years. I want to make sure the tournament stays in Mississippi" (SPORTSBUSINESS JOURNAL, 3/11 issue).